Privacy Policy - Moke America Naples

Last updated October 22, 2026

This Privacy Policy describes how Moke America Naples ("we," "us," or "our") collects, uses, and discloses information about you when you visit mokeamericanaples.com (the "Site") or interact with us through the forms and channels available on the Site (collectively, the "Services").

If you do not agree with this Privacy Policy, please do not use the Services. By using the Services, you agree to the practices described here.

Summary of key points

What we collect. Name, email, phone number, message content, rental booking details you enter at checkout, newsletter and text-message sign-ups, and standard technical data your browser sends automatically. We do not collect sensitive personal information beyond what is needed to complete a rental (see Section 1).
How we use it. To process and fulfill rental reservations, respond to inquiries, send booking confirmations and service messages, send marketing emails and text messages you have opted in to, operate and secure the Site, comply with law, and analyze how the Site is used so we can improve it.
Who we share it with. Service providers who help us deliver the Services (reservation software, payment processing, email and text-message delivery, hosting, analytics). We do not sell or rent personal information. Mobile phone numbers and SMS opt-in data are never shared with third parties or affiliates for marketing purposes.
Your rights. You can request access, correction, or deletion of your personal information. Residents of certain US states have additional rights described in Section 11. Text-message recipients can opt out at any time by replying STOP.
How to reach us. Email [email protected].

What information do we collect?
How do we use your information?
When and with whom do we share your information?
Cookies and tracking technologies
How long do we keep your information?
How do we keep your information safe?
Do we collect information from minors?
What are your privacy rights?
Controls for Do-Not-Track features
Global Privacy Control
Do US state residents have specific rights?
Updates to this Privacy Policy
How to contact us

1. What information do we collect?

Information you provide to us directly

We collect the personal information you choose to give us when you fill out a form on the Site or otherwise contact us. This includes:

Rental reservations: when you book a vehicle, we collect your name, email address, phone number, delivery address, driver's license number, auto insurance carrier and policy number, names of additional drivers, your electronic signature on the rental agreement, and payment information. Payment card details are collected and processed by our payment processor (Stripe); we do not store full card numbers.
Customer account (optional): you may create an account on our booking system so your details are saved for future rentals. This stores the information above plus a password you choose.
Contact form: name, email address, phone number, the message you write, and any optional fields you complete.
Newsletter and text messages: your email address and, if you opt in to text messages, your mobile phone number and your consent record (date, time, and method of opt-in).
Email and text correspondence: when you email us at [email protected] or reply to a text from us, we receive your contact details and the content of your message.

Information collected automatically

When you visit the Site, certain information is collected automatically:

Device and connection data: IP address, approximate location derived from IP, browser type, operating system, screen size, referring URL, and timestamps.
Usage data: Pages viewed, links clicked, time spent on pages, and events such as form submissions. Collected via Google Analytics 4 (loaded through Google Tag Manager).
Server and edge logs: our web host and Cloudflare (which protects the Site) maintain standard request logs used to operate the Site and protect against abuse.

What we do not collect

Other than the driver's license number required to rent a street-legal vehicle, we do not collect or process sensitive personal information (racial or ethnic origin, religion, health information, biometric data, or sexual orientation). We do not knowingly collect information from children under 18.

2. How do we use your information?

To process and fulfill your rental, including delivery, pickup, the rental agreement, and payment.
To send transactional messages about your rental: confirmations, reminders, delivery updates, receipts, and follow-up after your rental.
To send marketing messages you have opted in to, by email and, where you have given express consent, by text message. See the SMS section below.
To respond to your inquiries.
To operate and secure the Site.
To understand and improve the Site via aggregate analytics.
To comply with our legal obligations, including vehicle rental and insurance requirements.

Text messaging (SMS) program

By providing your mobile number and opting in, you consent to receive text messages from Moke America Naples. These may include booking confirmations and reminders, requests for feedback after your rental, and, if you opted in to marketing, occasional offers and promotions. Message frequency varies. Message and data rates may apply.

To opt out at any time, reply STOP to any message. You will receive a one-time confirmation and no further texts.
For help, reply HELP or email [email protected].
We do not share mobile phone numbers or SMS consent data with third parties or affiliates for their marketing purposes. Numbers are shared only with the service providers that send messages on our behalf.

We do not use your personal information to make automated decisions that have legal or similarly significant effects on you. We do not perform profiling for advertising purposes.

We share personal information only with the service providers required to operate the Services. We do not sell or rent personal information, and we do not share it for cross-context behavioral advertising.

Reservation software (Booqable). Operates our booking system and checkout, and stores reservation, customer account, and rental agreement data.
Payment processing (Stripe). Processes card payments. Stripe's handling of your payment data is governed by Stripe's privacy policy.
Email and text-message delivery (Mailchimp; Google Workspace). Deliver booking emails, newsletters, and text messages you have opted in to.
Hosting and edge security (Cloudflare and our web host). Serve and protect the Site.
Analytics (Google Analytics 4 via Google Tag Manager). Google receives standard analytics data for the purpose of compiling aggregate usage reports.
Review collection (SocialJuice). Hosts the testimonials page and collects reviews you choose to leave.

We may share information when required by law, to enforce our rental agreement, to protect rights, property, or safety (including with law enforcement in the event of a vehicle incident), or with our insurer in connection with a claim. In the event of a merger or sale, information may be transferred as part of that transaction.

4. Cookies and tracking technologies

Cloudflare security cookies (e.g. __cf_bm) for bot management, required for the Site to function.
Booqable uses cookies and local storage to keep your cart and selected rental dates as you move through the Site and checkout.
Google Analytics sets cookies such as _ga to distinguish visitors and sessions.

We do not use cookies for advertising or cross-site tracking. Most browsers let you refuse or delete cookies; doing so may affect some Site functionality.

5. How long do we keep your information?

Rental records: reservation, rental agreement, and customer account data are retained for as long as needed to operate the business and meet legal, insurance, and tax record-keeping requirements.
Marketing lists: until you unsubscribe or opt out, after which your contact is suppressed so we do not message you again.
Contact form submissions: retained in our email inbox per standard email retention practices.
Analytics data: Google Analytics 4's default retention setting (14 months).
Server and security logs: per Cloudflare's standard log retention policy.

If required to keep information longer for legal obligations, we will do so.

6. How do we keep your information safe?

TLS encryption for all traffic.
A web application firewall and bot protection in front of the Site.
Payment card data handled only by our PCI-compliant payment processor; we never see or store full card numbers.

No method of transmission over the internet or method of electronic storage is fully secure. Please report any suspected security issues to [email protected].

7. Do we collect information from minors?

The Services are not directed to children under 18, and we do not knowingly collect personal information from minors. If a minor has provided us with personal information, please contact us and we will delete it promptly.

8. What are your privacy rights?

Request access to the personal information we hold about you.
Request correction of inaccurate information.
Request deletion of personal information we no longer have a legitimate need to keep.
Withdraw consent where processing is based on consent.
Opt out of marketing emails (unsubscribe link in any email) and text messages (reply STOP).

To exercise any of these rights, email [email protected]. We may need to verify your identity before fulfilling a request.

9. Controls for Do-Not-Track features

There is currently no industry standard for how DNT signals should be handled, and we do not respond to DNT signals at this time.

10. Global Privacy Control

Because we do not sell or share personal information for cross-context behavioral advertising, there is functionally nothing to opt out of when we receive a GPC signal. Our practices already align with what the signal would request.

11. Do US state residents have specific rights?

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have additional rights under your state's privacy law, including:

Right to know what categories of personal information we collect and share.
Right to access a copy of your personal information.
Right to correct inaccurate personal information.
Right to request deletion of your personal information.
Right to opt out of sale or sharing for cross-context behavioral advertising (which we do not do).
Right to non-discrimination for exercising these rights.
In some states, the right to appeal a denial of a privacy request.

To exercise a state-specific right, email [email protected].

12. Updates to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be highlighted in the policy or communicated through the Site.

13. How to contact us

If you have questions about this Privacy Policy or wish to exercise any of your rights, contact us at:

Moke America Naples
405 5th Ave S, Suite 7, Naples, FL 34102
[email protected]
239-675-3040